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Salary and Benefits Most Important to Job Seekers with Transparency a Long-Term Factor


There’s a lot of variables that go into choosing a new job, but the salary and benefits an organization offers are most important to job seekers.

A survey from Glassdoor confirmed that the key pieces of information job seekers and workers in the United States hone in on when researching job ads are salaries (67%) and benefits (63%). About six in 10 (59%) U.S. workers/job seekers said that location is one of their top considerations, while 43% look for commute time and just under one in three (32%) look for employee reviews in job ads.

The online survey, conducted by the Harris Poll on behalf of Glassdoor in May 2018 of more than 1,100 U.S. adults who are either currently employed or not employed but looking for work, also highlights that offering attractive benefits and perks is a key factor for enticing prospective employees.

When asked what would make them more likely to apply for a job at a company, 48% cited attractive benefits and perks (e.g., gym memberships, paid time off, etc.), followed closely by a convenient, easy commute (47%). More workers/job seekers seem to find these two factors, plus high salaries (46%), good work-life balance (43%), and work-from-home flexibility (41%) important compared to a great company culture (35%), whether the company’s financial performance is good (26%), or familiarity with the brand (23%) when it comes to factors that would make them more likely to apply for a job.

“Job seekers crave transparency on pay, not only to make an initial judgment about whether to consider applying for a job, but also to assess if an employer holds long-term potential for them,” said Julie Coucoules, Glassdoor’s global head of talent acquisition. “Quality candidates are typically well-researched and those that go beyond job ads and look for a richer set of background data that includes benefits and employee reviews, among other specific traits about an employer.”

More than two in five (44%) of workers/job seekers say transparency on pay and benefits is important when assessing  an employer’s long-term potential.. This was followed by more than one-third (39%)  who report that an explanation from employers about how they can grow within the company after joining represents long-term career potential. 37% said a company having a track record for promoting from within would signify a company has long-term potential for them as an employee.

Where Do Job Seekers Look for Jobs?
Roughly half of workers/job seekers (51%) said their preferred source for finding a relevant new job opportunity is an online job site, such as Glassdoor, compared to 45% preferring to hear about a job from a friend and 35% via a company’s careers site. Slightly less (34%) said they’d like to have a recruiter or hiring manager proactively reach out to them and only 20% prefer to find a new job via social media. 19% want to become aware of a job through a staffing agency. This suggests that the majority of job seekers want to be in the driver’s seat when it comes to managing their job search process.

When researching information about a potential employer, 53% said job-search they look for information on websites about a company they might like to work for, followed by word of mouth (43%), professional networking sites (35%), social media (32%), personal networking (32%) and company careers pages (26%). 

How Do Men and Women Differ?
49% of women indicate that the option to work from home would make them more likely to apply to a job, compared to 35% of men.

In addition, survey data show that among workers/job seekers, women (63%) are more likely than men (45%) to say they would look to job search sites when researching about a company they might want to work for.

Men and women also demonstrate differences when it comes to what they look for when assessing long-term potential as an employee. For instance, nearly half (48%) of female workers/job seekers report company transparency on pay and benefits as important information for assessing long-term potential at a company, compared to 40% of men. Similarly, 44% of women report that a company’s explanation on how they can grow after joining would make them think the company offered long-term potential, compared to 34% of men.

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