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WORKSPAN
WORKSPAN DAILY |

Eye Doctor on Wheels: Outlook Is Bright for Convenience Benefits

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The rise in popularity of convenience and lifestyle benefits has human resources administrators busily incorporating them into wellness initiatives this year. In addition to eye care, other convenience benefits, such as dental and primary care on-site clinics and health screenings, have continued to gain momentum.

Since 2014 alone, 2020 On-site, a mobile vision center based in Boston, has conducted more than 70,000 eye exams across 460 corporate clients in Boston, Atlanta and Chicago, including Wayfair, General Electric, Novartis, Glassdoor, Ocean Spray and Harvard Business School.

Workspan recently sat down with 2020 On-site CEO Alexis McLaughlin to discuss the surge in usage among employees seeking to complete “adulting” tasks on the job.

What kind of impact has convenience benefits, like an eye-doctor-on-wheels, had on employee burnout, morale, retention and productivity? Are there specific examples you can cite?

At 2020 On-site, we have an industry-leading net promoter score (NPS) of 91, and 98% of our patients feel more positively about their employer for bringing us to their office. This ultimately helps HR managers boost retention.

Generally, on-site benefits have been shown to promote greater efficiency and productivity by saving time for employees. One study showed that employers offering on-site health care reported less than five lost workdays per employee annually, while employers without on-site clinics reported more than 20 lost days per employee. Ultimately, on-site benefits promote greater work-life balance and give employees their PTO back. They can use their valuable free time doing what they enjoy, like spending time with family and friends.

When it comes to health care specifically, convenience is a huge driver for patients. A new report from NRC Health found that 51% of consumers believe convenient access is the single-most important factor driving their care decisions, and that alleviating points of friction may be one of the most important tactics to pursue. On-site benefits satisfy this patient demand for convenience and create easier access to high-quality health care. We’re helping patients prioritize their health, which in turn boosts their productivity.

Kate Gulliver, vice president, global head of talent at Wayfair, and a 2020 On-site client, expressed how Wayfair has benefited from utilizing our services:

“If you think about the average office visit to go see a practitioner, it’s relatively two to three hours. 2020 is about 20 to 30 minutes. So, let’s say I had 600 employees visiting 2020 this year. That’s probably two hours saved per employee, which is roughly 1,200 work hours that we as a company save. And that’s not to mention the benefit that since our employees are actually seeing the optometrist, they’re getting an updated prescription and it’s probably making it much easier and more comfortable for them to do their work.”

Are employers providing other incentives for workers to have routine eye checks other than the convenience of on-site exams? What’s the downside for employees if the benefit is covered and they don’t have to leave their office building?

In addition to the convenience of having 2020 On-site come to the workplace, some employers do offer additional incentives to encourage routine eye exams. For example, employers may offer to cover the copay or pay for a free pair of glasses. Additionally, some employers encourage family members to visit as well.
 

“If you think about the average office visit to go see a practitioner, it’s relatively two to three hours. 2020 is about 20 to 30 minutes. So let’s say I had 600 employees visiting 2020 this year. That’s probably two hours saved per employee, which is roughly 1,200 work hours that we as a company save. And that’s not to mention the benefit that since our employees are actually seeing the optometrist, they’re getting an updated prescription and it’s probably making it much easier and more comfortable for them to do their work.”– Kate Gulliver, vice president and global head of talent at Wayfair

Our goal is to make high-quality eye care as convenient as possible for employees so that there hopefully isn’t much, if any, downside associated with participating in the service.

Why aren’t more large corporate employers offering convenience benefits? In the big picture, isn’t the service a low-cost, high-participation benefit?

A general lack of awareness around convenience benefits is a contributing factor to why more companies are not offering them. Also, some HR/benefits managers have expressed that they are working on an array of initiatives and offering these types of benefits may not be the most important area of focus for them.

There are, however, more and more companies that are starting to offer convenience benefits to employees and, specifically, 2020 On-site’s eye exams. In fact, 75% of the Fortune 100 companies in Boston offer 2020 On-site, as well as several of Boston Globe’s “Largest Top Places to Work” (six of the Top 10).

What are some of the key takeaways and insights from your on-site health screenings and case studies? What have you learned from the experience since 2014? Have you made changes based on employer or employee feedback?

We have learned a great deal in Boston, Chicago and Atlanta. Our goal is to create the best possible environment for an eye exam. So far, the feedback and results are telling us we are succeeding at doing this, as we have a 91% patient NPS, which measures their likeliness to recommend 2020 On-site to a friend or colleague — 90 is considered world-class. That said, we always strive to improve and that will be critical for long-term success. 

We recently added the Mobile Vision Suite, which converts an office space — such as a conference room — to a mobile eye center, to make it even more convenient based on feedback. We have added additional eyewear brands like Ray-Ban and Oakley. We started sending reminders to patients when we are on-site so that employees remember to get annual eye exams. And, we also email prescriptions, enabling patients to have full choice in where they purchase glasses.

About the Author 

Dan Cafaro Bio Image

Dan Cafaro is the editor-in-chief of Workspan magazine. 


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