Keynote Speaker Gerhard Gschwandtner Founder and CEO of Selling Power, Inc

Gerhard Gschwandtner is Founder and CEO of Selling Power, Inc., a multi-channel media company that produces Selling Power magazine, the leading periodical for sales managers and sales VPs since 1981. He has interviewed some of the most successful leaders and experts in sales, business, sports, entertainment, and politics, including Mary Kay Ash, Marc Benioff, Michael Dell, George Forman, Seth Godin, Jay Leno, Bill Marriott, Dr. Norman Vincent Peale, and Colin Powell. He has trained more than 10,000 salespeople around the world, authored 17 sales management books, and produces a five-minute video series at sellingpower.com/video. He is a recipient of the Sales & Marketing Executives International, Inc. 2010 Ambassador of Free Enterprise Award. Read his blog at blog.sellingpower.com or follow him on Twitter @gerhard20.

In his keynote speech, Mr. Gschwandtner will discuss how we are in the midst of an amazing transformation. The industrial age has given way to the information age. Commoditization of products is making the customer experience the key to differentiation. Hierarchy is being challenged by social media. Search has democratized access to information. Insight is the new gold standard. This transformation is having a profound impact on both the art and science of selling. How is this impacting the sales force and how is it changing the way in which we motivate, reward and enable sales people?