This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eightstep process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or acquisition.
Learn the rationale for strategically planning a communication campaign.
Discuss the characteristics of effective communication.
Obtain an understanding of the eight steps of the communication process.
Identify the appropriate communication channel to deliver the message.
Review specific total rewards communications considerations and special situations.
Find out how to effectively and efficiently manage your communication campaign.
Experience a new way to learn! With 24/7 online access, Blended Learningprovides you with the flexibility and convenience of e-learning AND interaction with colleagues and subject matter experts as you'd experience in a traditional classroom. How much study time should I plan for?
Schedule your exam through Pearson VUE. Exam expires 120-days from first day of class. Access to the e-learning product lasts for the specified amount of time (30, 60 or 120 days). Your e-learning product begins the day you purchase it, not the day you start it. Be sure to download any class materials prior to product expiration.
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Value and purpose of strategic total rewards communication
Effective communication
Management’s role in communication
Communication Fundamentals
Fundamentals of communication
Characteristics of effective communication
The strategic communication process
The Strategic Communication Process: Steps 1-4
Step 1 — Analyze the situation
Step 2 — Define the objectives
Step 3 — Conduct audience research
Step 4 — Determine key messages
Case study
The Strategic Communication Process: Steps 5-6
Step 5 — Select the communication channel
Face-to-face
Paper-based
Technology-based
Step 6 — Develop the communications campaign
The Strategic Communication Process: Steps 7-8
Step 7 — Implementation
Step 8 — Evaluation
Case study
Managing the communication campaign
Total Rewards Communication and Special Situations
Total rewards communication
Compensation
Benefits
Work-life
Performance and recognition
Development and career opportunities
Total rewards statements
Special situations
Working effectively with external vendors and internal communication departments
Who Should Register
This course is strategic in nature and is designed for participants who need to focus primarily on the design and direction of communication. It is designed for those experienced in the employee compensation and benefits fields or for those who would like to broaden their total rewards perspective.
Please note: If you are purchasing an exam option, you must schedule and complete the computer-based exam within 120 days from the first day of a live instructor-led class or from date of purchase for all self-paced learning packages. Your eligibility expires after 120 days; however, 30-day exam extensions are available for a $165 USD fee when purchased before the original access expires. It is recommended that you complete your exam in a timely manner as exams may be updated without notification. Instructions for scheduling your computer-based exam will be provided at purchase. Learn more at www.worldatwork.org/cbt. Self-study materials and all e-learning product purchases are nonreturnable.
WorldatWork classroom locations offer e-course materials technology to participants. Your certification course materials (and BAII calculator, if applicable) will be available for pick up on site the day of the course. For two-day courses, you may access the e-course materials PDF two weeks prior to the course start date or upon registration if you register within two weeks of the course.
E-learning course purchasers now have the option of print or e-course materials. Those who choose the e-course materials option will receive the materials electronically for the length of your e-learning program. Those who choose the print version of the course materials will receive it 5-7 days after date of purchase. 30-day extensions of e-learning access are available for a fee if purchased before original access expires.
Access to the e-learning product lasts for the specified amount of time (30, 60 or 120 days). Your e-learning product begins the day you purchase it, not the day you start it. Be sure to download any class materials prior to product expiration.
Blended Learning e-course materials can be found within the product and will be available for the length of the course.
Please visit www.worldatwork.org/prep to download course material amendments, view class rosters and to find out what to bring to your class.
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Get the best of both worlds and more! Combining learning and study preferences, Blended Learningleverages independent e-learning and collaborative traditional classroom experiences with access to additional resources.
24/7 access provides greater convenience and flexibility
Class discussion board allows access to peers and subject matter expert
Study when time allows
Integration of group and independent study
No “out of office” time needed
No travel expense.
Components of Blended Learning
All Blended Learning classes include a class discussion board, other components available within Blended Learning will vary in order to deliver the best learning experience possible. Classes may include access to components such as:
Live online session(s) with facilitator and peers
Audio files
Video files
Articles and/or white papers
Tools and templates
Online quizzes
How Much Study Time Should I Plan For?
A: Blended Learning classes are either led by a facilitator or self-paced. The course duration varies depending on the depth of knowledge shared within the particular class.
Facilitator-Led Blended Learning: All participants in these courses begin on the same day. You may access course materials any time—day or night—for 60 days after date of purchase.
If there is a course book, the entire book is available starting on the first day. The e-learning modules, activities and discussion boards are divided into sections that are released weekly over a 4-8 week period, depending on the amount of content. View Course Matrix
You will be able to view the course syllabus and course book (if applicable) starting on the first day. These are valuable tools to help you plan how much time you will want to spend in the course each week. It is recommended that you go through the materials carefully to gauge how long each e-learning module, case studies, activities, etc. will take you each week. (See sample class syllabus for facilitator-led classes).
All facilitator-led courses include at least one live event where students and the facilitator come together in an online environment to discuss course material, group exercises, questions and answers, etc. Live web sessions are scheduled from10 a.m. to 12 p.m. Pacific. Although these sessions are scheduled for two hours, they may or may not run that long. These sessions are recorded and are available for review soon after the event.
Discussion boards are included in every course and are monitored by the facilitator. You can access the discussion boards at any time. These are a great way to interact with your facilitator and other course participants. You can post questions, read threads from other participants and the facilitator, and respond to what others have to say.
Self-Paced Blended Learning: You can access your self-paced course shortly after you register. Some participants may have started before you, and others will start after you, based on their individual registration dates. You may access course materials any time—day or night—for 60 days after date of purchase.
All course materials are available starting on the first day. The e-learning modules, and activities divided into sections so that you can easily determine how you want to allocate your time over the duration of your access. View Course Matrix
You will be able to view the course syllabus and course book (if applicable) starting on the first day. These are valuable tools to help you plan ahead. It is recommended that you go through the materials carefully to gauge how long to spend in each e-learning module, case study, activity, etc. (See sample class syllabus for self-paced classes).
Discussion boards are included in every course and are monitored by a subject matter expert. You can access the discussion boards at any time. These are a great way to interact with your facilitator and other course participants. You can post questions, read threads from other participants and the facilitator, and respond to what others have to say.
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Course Credits
