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Strategic Communication in Total Rewards

Make Sure Employees 'Get It'

This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eightstep process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or acquisition.

  • Learn the rationale for strategically planning a communication campaign.
  • Discuss the characteristics of effective communication.
  • Obtain an understanding of the eight steps of the communication process.
  • Identify the appropriate communication channel to deliver the message.
  • Review specific total rewards communications considerations and special situations.
  • Find out how to effectively and efficiently manage your communication campaign.
What You Will Learn  |  Test Your Knowledge  |  More Info  |  Who Should Register   |  How to Register
What is Blended Learning?


Learning Options


 

Course Schedules
May 6 - 7
8:30 AM
Central Michigan University
Troy, Michigan
Add to Cart
May 8 - 10
9:00 AM
Singapore Singapore
May 28 - 30
8:30 AM
[Total E&P Canada]
Calgary, Alberta Canada
Course & Exam
Course Only
Jun 1 - 4
9:00 AM
Abu Dhabi United Arab Emirates
Jun 2 - 4
10:00 AM
(This course is taught in Russian)
Moscow Russian Federation
Jun 17 - 18
8:30 AM
(Greater Toronto Area Rewards Association)
Toronto, Ontario Canada
Course & Exam
Course Only
Jun 25 - 27
9:00 AM
(This course is taught in Spanish)
Madrid Spain
Jul 2 - 4
12:30 PM
[Shell International BV]
The Hague Netherlands
Course & Exam
Course Only
Jul 7 - 9
9:00 AM
Singapore Singapore
Jul 14 - 15
8:30 AM
(Charlotte Area Compensation Council)
Charlotte, North Carolina
Course & Exam
Course Only
Jul 14 - 15
8:30 AM
(Rocky Mountain Compensation Association)
Denver, Colorado
Course & Exam
Course Only
Aug 11 - 13
9:00 AM
Melbourne, Victoria Australia
Add to Cart
Aug 11 - 13
9:30 AM
Causeway Bay, Hong Kong China
Aug 12 - 13
8:30 AM
Long Beach, California
Course & Exam
Course Only
Aug 13 - 14
8:30 AM
(Milwaukee Area Compensation Association)
Milwaukee, Wisconsin
Course & Exam
Course Only
Aug 25 - 26
8:30 AM
(Central Texas Comp & Benefits Assn)
Austin, Texas
Course & Exam
Course Only
Sep 9 - 11
9:00 AM
London United Kingdom
Sep 10 - 12
12:30 PM
[Medtronic International]
Tolochenaz Switzerland
Course & Exam
Course Only
Sep 11 - 13
8:00 AM
Johannesburg South Africa
Sep 11 - 12
8:30 AM
(Comp & Benefits Assn of San Diego)
San Diego, California
Course & Exam
Course Only
Sep 18 - 19
8:30 AM
(Richmond Compensation Association)
Richmond, Virginia
Course & Exam
Course Only
Sep 22 - 23
8:30 AM
(Central Florida Comp & Benefits Assn)
Orlando (Lake Buena Vista), Florida
Course & Exam
Course Only
Oct 6 - 7
8:30 AM
(Upstate Total Rewards Association)
Niagara Falls, New York
Course & Exam
Course Only
Oct 15 - 16
8:30 AM
(Penjerdel Employee Benefits & Comp Assn)
Philadelphia, Pennsylvania
Course & Exam
Course Only
Oct 27 - 29
10:00 AM
(This course is taught in Russian)
Almaty Kazakhstan
Oct 30 - Nov 1
8:00 AM
Johannesburg South Africa
Oct 30 - Nov 1
10:00 AM
(This course is taught in Russian)
Astana Kazakhstan
Nov 4 - Jan 3
Your live web sessions will be held on 11/20/2013 and 12/11/2014 at 10:00am - 12:pm PST
Self-Paced
Course & Exam
Course Only
Nov 6 - 8
8:30 AM
Cape Town South Africa
Nov 18 - 19
8:30 AM
Long Beach, California
Course & Exam
Course Only
Nov 27 - 29
10:00 AM
(This course is taught in Russian)
Kiev Ukraine
Dec 8 - 10
10:00 AM
(This course is taught in Russian)
Moscow Russian Federation
Sep 3 - 4
   2015  
9:00 AM
[CA Technologies]
Hyderabad India
Course & Exam
Course Only
Anytime
Self-Paced
Purchase Options


What You Will Learn  

Communication Strategy and Total Rewards

  • Total rewards concepts and components
  • Value and purpose of strategic total rewards communication
  • Effective communication
  • Management’s role in communication

Communication Fundamentals

  • Fundamentals of communication
  • Characteristics of effective communication
  • The strategic communication process

The Strategic Communication Process: Steps 1-4

  • Step 1 — Analyze the situation
  • Step 2 — Define the objectives
  • Step 3 — Conduct audience research
  • Step 4 — Determine key messages
  • Case study

The Strategic Communication Process: Steps 5-6

  • Step 5 — Select the communication channel
    • Face-to-face
    • Paper-based
    • Technology-based
  • Step 6 — Develop the communications campaign

The Strategic Communication Process: Steps 7-8

  • Step 7 — Implementation
  • Step 8 — Evaluation
  • Case study
  • Managing the communication campaign

Total Rewards Communication and Special Situations

  • Total rewards communication
    • Compensation
    • Benefits
    • Work-life
    • Performance and recognition
    • Development and career opportunities
  • Total rewards statements
  • Special situations
  • Working effectively with external vendors and internal communication departments
Who Should Register  
This course is strategic in nature and is designed for participants who need to focus primarily on the design and direction of communication. It is designed for those experienced in the employee compensation and benefits fields or for those who would like to broaden their total rewards perspective.
 
How to Register  
 
More Information  
 Course Credits
CCP: Required
CBP: Required
GRP: Required
Recertification: 2 course, .5 Exam
CEUs: 1.5 Course, .3 Exam;
CPEs: 16 (personnel/HR;"group-live" only)

CPT: 12 points
PHR/SPHR/GPHR recertification hours: 16 (classroom)
GRP Equivalency: GR9
 Preparing for Courses
 Course Book Amendments
 Terms and Conditions

WorldatWork Society of Certificed Professionals, an affiliate of WorldatWork, administers the exams required for attaining the prestigious Certified Compensation Professional® (CCP®), Global Remuneration Professional® (GRP), Advanced Compensation Professional (ACCP)™, Master Certified Compensation Professional (MCCP)™, Certified Executive Compensation Professional (CECP)®, Certified Sales Compensaiton Professional (CSCP)®, Certified Benefits Professional® (CBP) and Work-Life Certified Professional® (WLCP) designations. The Society is a separate not-for-profit legal entitity with its own Board of Directors appointed by the Worldatwork Board of Directors and was formed to provide a focus on certification. Certification exams are administered and designations are issued by the Society; all educational courses/self study are administered by WorldatWork.

Please note: If you are purchasing an exam option, you must schedule and complete the computer-based exam within 120 days from the first day of a live instructor-led class or from date of purchase for all self-paced learning packages. Your eligibility expires after 120 days; however, 30-day exam extensions are available for a $165 USD fee when purchased before the original access expires. It is recommended that you complete your exam in a timely manner as exams may be updated without notification. Instructions for scheduling your computer-based exam will be provided at purchase. Learn more at www.worldatwork.org/cbt. Self-study materials and all e-learning product purchases are nonreturnable.

WorldatWork classroom locations offer e-course materials technology to participants. Your certification course materials (and BAII calculator, if applicable) will be available for pick up on site the day of the course. For two-day courses, you may access the e-course materials PDF two weeks prior to the course start date or upon registration if you register within two weeks of the course.

E-learning course purchasers now have the option of print or e-course materials. Those who choose the e-course materials option will receive the materials electronically for the length of your e-learning program. Those who choose the print version of the course materials will receive it  5-7 days after date of purchase. 30-day extensions of e-learning access are available for a fee if purchased before original access expires.

Access to the e-learning product lasts for the specified amount of time (30, 60 or 120 days).  Your e-learning product begins the day you purchase it, not the day you start it. Be sure to download any class materials prior to product expiration.

Blended Learning e-course materials can be found within the product and will be available for the length of the course.

Please visit www.worldatwork.org/prep to download course material amendments, view class rosters and to find out what to bring to your class.

*Join now and receive the best value. This includes both a one-year WorldatWork Premier membership and course registration. Add the course to your cart and then click "Join Now" before proceeding to check out.

 
What Is Blended Learning?  

Components of Blended Learning  |  How Much Study Time Planning  |  Course Duration Matrix  |  Frequently Asked Questions
Sample Facilitator-Led Class Syllabus  |  Sample Self-Paced Class Syllabus  |  Take An In-depth Tour  |  How to Adjust My Screen Size

Blended learning is the perfect hybrid solution for those individuals or teams who want interaction with the facilitator and peers while having the convenience and control of accessing the content at the time and place which work best for the individual. Depending on the course, the facilitator and peer interaction may be in person or through online web meetings and tools.

  • A learner-centric approach: moves beyond the one-size-fits-all classroom in favor of an on-demand, personalized learning environment
  • Greater skills practice and coaching: activities can focus on interaction, skill building, and rich feedback
  • Social and peer-based learning: keeps the emphasis on practical solutions to workplace challenges and makes the learning more engaging
  • Self-paced opportunities: allows access to content anytime, anywhere at the learner’s fingertips

Components of Blended Learning

All Blended Learning classes include a class discussion board, other components available within Blended Learning will vary in order to deliver the best learning experience possible. Classes may include access to components such as:

  • Live online session(s) with facilitator and peers
  • Audio files
  • Video files
  • Articles and/or white papers
  • Tools and templates
  • Online quizzes

How Much Study Time Should I Plan For?

A: Blended Learning classes are either led by a facilitator or self-paced. The course duration varies depending on the depth of knowledge shared within the particular class.

Facilitator-Led Blended Learning:  All participants in these courses begin on the same day. You may access course materials any time—day or night—for 60 days after date of purchase.

  • If there is a course book, the entire book is available starting on the first day. The e-learning modules, activities and discussion boards are divided into sections that are released weekly over a 4-8 week period, depending on the amount of content. View Course Matrix

  • You will be able to view the course syllabus and course book (if applicable) starting on the first day. These are valuable tools to help you plan how much time you will want to spend in the course each week. It is recommended that you go through the materials carefully to gauge how long each e-learning module, case studies, activities, etc. will take you each week. (See sample class syllabus for facilitator-led classes).

  • All facilitator-led courses include at least one live event where students and the facilitator come together in an online environment to discuss course material, group exercises, questions and answers, etc. Live web sessions are scheduled from 10 a.m. to 12 p.m. Pacific. Although these sessions are scheduled for two hours, they may or may not run that long. These sessions are recorded and are available for review soon after the event.

  • Discussion boards are included in every course and are monitored by the facilitator. You can access the discussion boards at any time. These are a great way to interact with your facilitator and other course participants. You can post questions, read threads from other participants and the facilitator, and respond to what others have to say.

Self-Paced Blended Learning:  You can access your self-paced course shortly after you register. Some participants may have started before you, and others will start after you, based on their individual registration dates. You may access course materials any time—day or night—for 60 days after date of purchase.

  • All course materials are available starting on the first day. The e-learning modules, and activities divided into sections so that you can easily determine how you want to allocate your time over the duration of your access. View Course Matrix

  • You will be able to view the course syllabus and course book (if applicable) starting on the first day. These are valuable tools to help you plan ahead. It is recommended that you go through the materials carefully to gauge how long to spend in each e-learning module, case study, activity, etc. (See sample class syllabus for self-paced classes).
Discussion boards are included in every course and are monitored by a subject matter expert. You can access the discussion boards at any time. These are a great way to interact with your facilitator and other course participants. You can post questions, read threads from other participants and the facilitator, and respond to what others have to say.

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Certification Exam: T4/GR9
Exam Requirements
Certified Compensation Professional
Global Remuneration Professional
Certified Benefits Professional
This is a required exam to obtain a CCP, GRP and CBP.
 
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