Learning Options

Strategic Communication in Total Rewards
Certification Course: T4

Make Sure Employees 'Get It'

This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eightstep process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or acquisition.

• Learn the rationale for strategically planning a communication campaign.
• Discuss the characteristics of effective communication.
• Obtain an understanding of the eight steps of the communication process.
• Identify the appropriate communication channel to deliver the message.
• Review specific total rewards communications considerations and special situations.
• Find out how to effectively and efficiently manage your communication campaign.

Who Should Attend

This course is designed for those experienced in the employee compensation and benefits fields or for those who would like to broaden their total rewards perspective. This course is strategic in nature and is designed for participants who need to focus primarily on the design and direction of communication.

What You Will Learn

Communication Strategy and Total Rewards

• Total rewards concepts and components
• Value and purpose of strategic total rewards communication
• Effective communication
• Management’s role in communication
  

Communication Fundamentals

• Fundamentals of communication
• Characteristics of effective communication
• The strategic communication process

The Strategic Communication Process: Steps 1-4

• Step 1 — Analyze the situation
• Step 2 — Define the objectives
• Step 3 — Conduct audience research
• Step 4 — Determine key messages
• Case study

The Strategic Communication Process: Steps 5-6

• Step 5 — Select the communication channel
  • Face-to-face
  • Paper-based
  • Technology-based
• Step 6 — Develop the communications campaign
  

The Strategic Communication Process: Steps 7-8

• Step 7 — Implementation
• Step 8 — Evaluation
• Case study
• Managing the communication campaign

Total Rewards Communication and Special Situations

• Total rewards communication
  • Compensation
  • Benefits
  • Work-life
  • Performance and recognition
  • Development and career opportunities
• Total rewards statements
• Special situations
• Working effectively with external vendors and internal communication departments

	Credits CCP: Elective through Dec. 31, 2009 Under Current Certification Requirements; Required Effective Jan. 1, 2010 Under New Certification Requirements (compare current and new CCP requirements) CBP: Elective through Dec. 31, 2009 Under Current Certification Requirements; Required Effective Jan. 1, 2010 Under New Certification Requirements (compare current and new CBP requirements) Recertification: 2 course, .5 Exam CEUs: 1.5 Course, .3 Exam; CPEs: 16 CPT: 12 points CPIM/CFPIM/CSCP: 14 points PHR/SPHR/GPHR recertification hours: 16 GRP Equivalency: GR9
	Faculty
	Course book amendments
	Test your knowledge

Consider Bringing This Course to Your Location This professional development program and others offered by WorldatWork can be customized to meet the unique needs of your organization and delivered at your location. For more information, contact a Corporate Education Resource Manager at 877/710-5970 or 480/905-5980.