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T4: Strategic Communication in Compensation and Benefits (U.S.)

Learning Options

Strategic Communication in Total Rewards
Certification Course: T4

Make Sure Employees 'Get It'

This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eightstep process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or acquisition.

  • Learn the rationale for strategically planning a communication campaign.
  • Discuss the characteristics of effective communication.
  • Obtain an understanding of the eight steps of the communication process.
  • Identify the appropriate communication channel to deliver the message.
  • Review specific total rewards communications considerations and special situations.
  • Find out how to effectively and efficiently manage your communication campaign.

Who Should Attend

This course is designed for those experienced in the employee compensation and benefits fields or for those who would like to broaden their total rewards perspective. This course is strategic in nature and is designed for participants who need to focus primarily on the design and direction of communication.

What You Will Learn

Communication Strategy and Total Rewards

  • Total rewards concepts and components
  • Value and purpose of strategic total rewards communication
  • Effective communication
  • Management’s role in communication

Communication Fundamentals

  • Fundamentals of communication
  • Characteristics of effective communication
  • The strategic communication process

The Strategic Communication Process: Steps 1-4

  • Step 1 — Analyze the situation
  • Step 2 — Define the objectives
  • Step 3 — Conduct audience research
  • Step 4 — Determine key messages
  • Case study

The Strategic Communication Process: Steps 5-6

  • Step 5 — Select the communication channel
    • Face-to-face
    • Paper-based
    • Technology-based
  • Step 6 — Develop the communications campaign

The Strategic Communication Process: Steps 7-8

  • Step 7 — Implementation
  • Step 8 — Evaluation
  • Case study
  • Managing the communication campaign
 

Total Rewards Communication and Special Situations

  • Total rewards communication
    • Compensation
    • Benefits
    • Work-life
    • Performance and recognition
    • Development and career opportunities
  • Total rewards statements
  • Special situations
  • Working effectively with external vendors and internal communication departments

Credits
CCP: Elective through Dec. 31, 2009 Under Current Certification Requirements; Required Effective Jan. 1, 2010 Under New Certification Requirements (compare current and new CCP requirements)
CBP: Elective through Dec. 31, 2009 Under Current Certification Requirements; Required Effective Jan. 1, 2010 Under New Certification Requirements (compare current and new CBP requirements)
Recertification: 2 course, .5 Exam
CEUs: 1.5 Course, .3 Exam;
CPEs: 16

CPT: 12 points
CPIM/CFPIM/CSCP: 14 points
PHR/SPHR/GPHR recertification hours: 16
GRP Equivalency: GR9

Faculty
Course book amendments
Test your knowledge

Consider Bringing This Course to Your Location
This professional development program and others offered by WorldatWork can be customized to meet the unique needs of your organization and delivered at your location. For more information, contact a Corporate Education Resource Manager at 877/710-5970 or 480/905-5980.

Fees and Registration Registration Policies

Classroom
Course & Certification Exam:  $1,585 USD *  |  Member $1,080 USD
Schedule/Registration
Course Only: $1,480 USD * | Member $990 USD
Schedule/Registration
CourseCast
About this option
CourseCast (live) & Certification Exam
Single Participant $1,810 USD | Member $1,300 USD
Each Additional Participant** $960 USD | Member $725 USD
Schedule/Registration
CourseCast (live) Only
Single Participant $1,700 USD | Member $1,220 USD
Each Additional Participant** $900 USD | Member $705 USD

Schedule/Registration
CourseCast On-Demand
About this option
CourseCast On-Demand & Certification Exam
Single Participant $1,810 USD | Member $1,300 USD
Each Additional Participant** $960 USD | Member $725 USD
Add to Cart
CourseCast On-Demand Only
Single Participant $1,700 USD | Member $1,220 USD
Each Additional Participant** $900 USD | Member $705 USD
Add to Cart
Course Binder and Exam
About this option
Course Binder Only: $690 USD * | Member $460 USD (Plus shipping & handling.)
Add to Cart
Course Binder and Certification Exam: $1,225 USD * | Member $850 USD (Plus shipping & handling.)
Add to Cart
Certification Exam Only: $645 USD * | Member $500 USD
Schedule/Registration

Please note: WorldatWork course and certification exam materials undergo frequent evaluation and revision. If you are purchasing course materials for the purpose of self-study, it is recommended that you schedule your exam within 30-45 days of purchase to ensure the course materials and exam are current. To schedule an exam please contact Customer Relationship Services toll-free at 877/951-9191 or e-mail customerrelations@worldatwork.org. Self-study binder purchases are nonreturnable.

Your certification course binder (and BAII calculator, if applicable) for all WorldatWork classroom locations, one-day seminars and global public education courses will be available for pick up on site the day of the course. Participants will now have the opportunity to access the course binder electronically for two-day courses, as an e-binder PDF. The e-binder will be accessible two weeks prior to the course start date or upon registration if you register within two weeks of the course.

To help you prepare for your course, please visit www.worldatwork.org/seminars to download course book amendments, view class rosters and to find out what to bring to your class.

Registrants will receive a course binder no sooner than 5-7 days after registration. Playback is available 1 week after the last course day and expires 90-days from registration.

**Participants attending from the same computer. Limit three per computer connection. If registering more than one attendee, please contact Customer Relationship Services toll-free at 877/951-9191.

*Join now and receive the best value. This includes both a one-year WorldatWork membership and course registration. Add the course to your cart and then click "Join Now" before proceeding to check out.

 

 


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