Strategic Communication in Total Rewards Certification Course: T4
Make Sure Employees 'Get It'
This course provides an introduction to strategic communication, focusing on total rewards communication.
It begins by establishing the purpose and value of strategic communication along with
discussing how behaviors can be influenced by communications. In addition, an eight-step process
is detailed providing guidance for creating an effective and efficient communication campaign. Case
studies provide participants an opportunity to apply the eight-step process. Furthermore, specific
communications related to each of the total rewards elements are highlighted, as are suggestions for
communicating special situations, such as a merger or acquisition.
Learn the rationale for strategically planning a communication campaign
Discuss the characteristics of effective communication
Obtain an understanding of the eight steps of the communication process
Identify the appropriate communication channel to deliver the message
Cover specific total rewards communications considerations and special situations
Find out how to effectively and efficiently manage your communication campaign
Who Should Attend
Course T4 is designed for those
experienced in the employee
compensation and benefits fields
or for those who would like to
broaden their total rewards
perspective. Participants who
have mastered the concepts in
WorldatWork courses T1, C1,
C4, B1, B2 and B3 would benefit
most, as the course is highly
participative and discussionoriented.
This course is strategic
in nature and is designed for
participants who need to focus
primarily on the design and
direction of communication.
What You Will Learn
Communication Strategy
and Total Rewards
Total rewards concepts and components
Value and purpose of strategic total rewards communication
Effective communication
Management’s role in communication
Communication Fundamentals
Fundamentals of communication
Characteristics of effective communication
The strategic communication process
The Strategic Communication Process: Steps 1-4
Step 1—Analyze the situation
Step 2—Define the objectives
Step 3—Conduct audience
research
Step 4—Determine key
messages
Case study
The Strategic Communication
Process: Steps 5-6
Step 5—Select the communication channel
Face-to-face
Paper-based
Technology-based
Step 6—Develop the communications campaign
The Strategic Communication Process: Steps 7-8
Step 7—Implementation
Step 8—Evaluation
Case study
Managing the communication campaign
Total Rewards Communication and Special Situations
Total rewards communication
Compensation
Benefits
Work-life
Performance and recognition
Development and career opportunities
Total rewards statements
Special situations
Working effectively with external vendors and internal communication departments
Consider Bringing This Course to Your Location This professional development program and others offered by WorldatWork can be customized to meet the unique needs of your organization and delivered at your location. For more information, contact a Corporate Education Resource Manager at 877/710-5970 or 480/905-5980.
Certification Exam Only
2008: $635 CAD | Member $465 CAD 2009: $645 USD | Member $500 USD
Schedule/Registration
Please note: WorldatWork course and certification exam materials undergo frequent evaluation and revision. If you are purchasing course materials for the purpose of self-study, it is recommended that you schedule your exam within 30-45 days of purchase to ensure the course materials and exam are current. To schedule an exam please contact Customer Relationship Services toll-free at 877/951-9191 or e-mail customerrelations@worldatwork.org. Self-study binder purchases are nonreturnable.
For certification preparation courses held in Washington, D.C., Phoenix/Scottsdale, Brussels, Singapore and any one-day seminar held globally, course binders (and BAII calculator, if applicable) will be available for pick up on site the day of the course. All other registrants will receive a course binder no sooner than 5-7 days after registration. Playback is available 1 week after the last course day and expires 90-days from registration.
To help you prepare for your course, please visit www.worldatwork.org/seminars to download course book amendments, view class rosters and to find out what to bring to your class. Registrants will receive a course binder no sooner than 5-7 days after registration. Playback is available 1 week after the last course day and expires 90-days from registration. **Participants attending from the same computer. Limit three per computer connection. If registering more than one attendee, please contact Customer Relationship Services toll-free at 877/951-9191. *Join now and receive the best value. This includes both a one-year WorldatWork membership and course registration. Add the course to your cart and then click "Join Now" before proceeding to check out.
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